I think a similar is true of openness. Labels one to wish to share openness (which should be every brands) cannot state it–they must real time it.
The reason why are clear. Your online business can tell, “I worth transparency,” however, that will not extremely keep far liquid if for example the business techniques strongly recommend otherwise. As opposed to step, “transparency” is merely various other buzzword one to marketers toss up to.
Into another model of team openness
But the payoff is huge for those brands willing to put in the work. Our latest “Brands Get Real” report found that 85% of people are more likely to give a business a second chance after a bad experience–and stick by it during a crisis–if it has a history of being transparent. Unfortunately, only 15% of people believe brands are actually delivering.
Very where’s the disconnect?